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The Amazing Spider-Man 2, from Sony Corporation, debuted on Thursday evening to shows starting as early as 7:00pm, and it amassed a solid $8.7 million gross via said previews. That’s a bit under the $10m that Spider-Man 3 opened with via Thursday midnight screenings on this weekend back in 2007, and just below the $10.2m Thursday haul of Captain America: The Winter Soldier last month. But it’s above the $7.5m that The Amazing Spider-Man scored via its Monday-at-midnight debut over the very long 4th of July weekend. Since the first Amazing Spider-Man opened on a Tuesday in the middle of a summer day leading into a long holiday weekend, the original Spidey reboot isn’t exactly a good comparison.
Spider-Man 3 kicked off summer 2007 with a $10 million midnight haul which lead into a then-record breaking $151m weekend, meaning that the third Raimi Spider-Man film earned 6.6% of its weekend haul at midnight. In 2008, Iron Man earned just 3.4% of its $102m haul via $3.5m worth of Thursday previews. The next three summer kick-off debuts saw over/under 5% in midnight hauls, as X-Men Origins: Wolverine earned $5m towards an $85m debut (5.8%), Iron Man 2 earned $7.5m towards a $128m opening (5.8%), and Thor earned $3.25m towards a $65.7m debut (4.9%).
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